Catégorie
1. Structure & Governance
Sous-catégorie
1.4. Community Engagement
Stade
Pre-Seed
What is at stake?
How to enable as many people as possible to benefit from its product/service?
Why is it important?
Engaging in a pro bono or accessibility approach opens up its products/services to a wider audience.
➡️ It is a differentiating factor for some employees who seek more meaning in their profession and aspire to create social and/or environmental impact through their work.
➡️ It is also a strategic tool that fosters innovation and allows the startup to enter new markets.
➡️ Finally, implementing such an approach represents an opportunity for the startup to demonstrate its skills and embody its values and purpose concretely, thus gaining credibility.
Actions to implement right now
1️⃣ Implement a pricing system based on the financial situation of the target audience
- In BtoB, vary the pricing according to the type of organization (association or company) and/or the size of the organization (number of employees, for example).
- In BtoC, vary the pricing based on the personal situation of the target audience (students, unemployed, RSA beneficiaries, working individuals, etc.).
2️⃣ Provide pro bono access to its products/services (associative structures, disadvantaged targets, etc.).
📚 Further Reading
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🔍 Example of a pro bono initiative: Clevy
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📝 Examples of inclusive pricing
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