What is at stake?
Officially, a Mobility Plan (PDM) is defined as "a set of measures aimed at optimizing and increasing the efficiency of travel related to a company's activities, in order to reduce pollutant emissions and traffic congestion.”
Why is it important?
The Mobility Plan (PDM) has become a legal requirement for companies with more than 50 employees at the same site since January 1st, 2020.
7 out of 10 employees still use cars to commute to work (ADEME). However, commuting between home and work significantly impacts employees' well-being and the environmental footprint of the company. More than a legal requirement, this measure is a true opportunity for a developing startup to streamline its expenses, enhance the quality of life for its employees, and reduce its carbon footprint.
Indeed, 31% of greenhouse gas emissions come from transportation, and 94% of CO2 emissions originate from road transport in 2018 (Source: SDES).
3 key steps to take action
1️⃣ Facilitate Remote Work and Flexible Hours
The first step is to offer the initial employees the opportunity to work remotely and benefit from flexible working hours. This will help reduce daily commutes, especially during peak hours, contributing to a decrease in traffic congestion. However, it's important to provide the necessary tools to facilitate remote collaboration and maintain the productivity of the initial team, even when working remotely.
2️⃣ Raise Awareness and Promote Sustainable Modes of Transportation and "Soft Mobility"
This crucial step involves informing and educating the initial employees about the benefits of alternative modes of transportation such as carpooling, cycling, walking, and using public transportation.
To encourage them to adopt these environmentally friendly modes of transportation, you can implement incentives such as transportation cost reimbursement programs or benefits related to the use of sustainable transportation methods.
3️⃣ Go the Extra Mile by Providing Third Spaces
Offer alternative solutions to employees who are far from the main offices by providing them with access to co-working spaces, incubators, or other third spaces closer to their homes. This will reduce long and costly commutes for these employees while promoting collaboration and interaction with other team members.