What is at stake?
Why is it important?
According to Korn Ferry (employee engagement study, 2018):
"73% of French employees say they are disappointed that their company does not offer them ways to get involved: specific leave to help an association (42%), skills-based volunteering (33%), etc."
Other benefits of getting involved in the charitable sector:
➡️ Strengthening the credibility of the startup's raison d’être and values: This is not just about words; concrete actions will demonstrate the organization's commitment to the causes it claims to care about.
➡️ Contributing to the common good and setting an example.
➡️ Benefiting from tax reductions (subject to conditions).
Three actions to take right now
1️⃣ Understand the different forms philanthropy can take (establish an association, a foundation, philanthropy, donations, etc.) and formalize the philanthropy policy in a document.
2️⃣ Implement a volunteering or philanthropy program
Offer employees opportunities for skills-based volunteering or solidarity leave to support associations or NGOs.
3️⃣ Establish a financial reward system
For example: commit to donating 1% for the planet or through a giving pledge, donate the apprenticeship tax to an association, offering rounding up of transactions or salaries for donations, etc.